Fresh Squeezed

is a blog where we explore different aspects of marketing, advertising, living in Alaska, adjusting to the ever-changing media landscape, business, creativity, and so much more.

Jesse Rosenstein 8/26/22 Jesse Rosenstein 8/26/22

Just A Slice Ep. 1: In-store Experience

Jesse Rosenstein 7/15/22 Jesse Rosenstein 7/15/22

How Real Is The Reel Hype?

With Instagram’s continual updates, it’s easy to feel uncertain about where the future of video is heading. But lately, we’ve been exploring how to make Reels.

Jesse Rosenstein 5/16/22 Jesse Rosenstein 5/16/22

“Hey, Can We Quickly Get A Post Out About _____?”

It’s 4:50 pm and you were about to call it a day. Now you have to come up with a post. Here are 3 tips on how to collect content ahead of time so you aren’t scrambling at the last second.

Jesse Rosenstein 4/25/22 Jesse Rosenstein 4/25/22

"You Always Over-Deliver." Was That A Compliment?

We’ve all heard the saying, “Under promise, over-deliver.” But I can’t stop asking myself, was that a compliment?

Jesse Rosenstein 2/10/22 Jesse Rosenstein 2/10/22

If This Title Isn’t Catchy Enough, You’ll Probably Stop Reading

On Sunday, I was suddenly hit with a quick 10-second commercial. And then another one, and another one, and then an even shorter one. I sat there, honestly a bit stunned and overwhelmed by the dozen commercials I had just viewed.

Jesse Rosenstein 11/12/21 Jesse Rosenstein 11/12/21

You’re Hiring… and it’s too complicated

After meeting with our own clients, we identified four ways to get more hires, faster. By smashing these bottlenecks in your hiring process, we can increase the number of completed applications.